TriLumina announces Luke Smithwick as its Chief Marketing Officer
April 28, 2016
Albuquerque NM (PRWEB) April 28, 2016 — TriLumina (http://www.trilumina.com) today announced the appointment of Luke Smithwick as its Chief Marketing Officer. The addition of Luke to the TriLumina team further develops the breadth and strength of the senior leadership team and adds automotive bench strength, ensuring the success of current and future product offerings in the rapidly expanding automotive ADAS semiconductor market.
During the past 10 years, Luke has focused on automotive technologies and markets including semiconductors, hardware and software, and brings his automotive expertise to TriLumina’s senior leadership team. Luke’s experience spans from core R&D at Bell Laboratories; product management, marketing and sales at GlobeSpan; VP of Licensing at Aware; multiple automotive roles at Freescale including operations manager of the driver information and infotainment business, where he owned the P&L, drove automotive product line management, quality and customer engagements; director of automotive infotainment product management at Qualcomm, focusing on adding automotive capabilities and quality to their NPI process; and VP of Business Development, Marketing and Partnerships at CloudCar, adding deep automotive industry know-how. Luke’s ability to manage complex business engagements is matched by his deep understanding of multiple technologies and its application to solving complex system-level customer challenges in the automotive market.
“I am delighted to announce the addition of Luke Smithwick as our Chief Marketing Officer,” said Kirk Otis, TriLumina’s CEO, “the addition of this industry veteran with his deep experience in the automotive industry greatly adds to our ability to engage our target markets and gain significant market share going forward.”
TriLumina Corp., established in 2010 and headquartered in Albuquerque, New Mexico, is a fabless semiconductor laser technology company that develops, manufactures and integrates among the fastest and most powerful semiconductor laser solutions in the world. TriLumina’s near infrared (NIR) emitters are capable of high power illumination for LiDAR, depth sensing and smart illumination. The company is targeting LiDAR applications in Advance Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS) for cockpit applications in the automotive market, as well as, depth sensing and gesture control for the industrial robotics, commercial and consumer electronics markets.